Texas Bowl

HOUSTON – The 2024 Texas Bowl will be played at 2:30 p.m. CT on Tuesday, December 31, at NRG Stadium, the bowl organizing committee announced today. The 19th edition of the bowl will be broadcast nationally on ESPN and simulcasted on ESPN+ with national radio on ESPN Radio and a local radio broadcast available on SportsRadio 610 (KILT-AM). This season marks the 11th year of the Big 12 versus SEC matchup in the game. 

Both the Big 12 and SEC will have a new look to each conference this year with Arizona, Arizona State, Colorado and Utah all joining the Big 12 while Oklahoma and Texas move to the SEC. The Big 12 leads the series 6-3 since the Bowl moved to a Big 12 vs. SEC matchup in 2014 including winning the last three games.

In the 2023 Texas Bowl, Oklahoma State claimed a 31-23 victory over Texas A&M. Cowboys WR Rashod Owens earned MVP honors after recording 10 receptions for 164 yards and two touchdowns. The game welcomed 55,212 fans to NRG Stadium and had a total live audience of 3.2 million viewers.

Through the years, the Texas Bowl has been a tremendous success both on and off the field. Since 2014, the game is the most attended Bowl in the country outside of the “New Year’s 6” games.  The Bowl has also generated an average of over $30 million annually for the Houston economy and has contributed over $2.5 million in financial support to DePelchin Children’s Center, The Bowl’s official charitable beneficiary and oldest children’s charity organizations in Houston.

Entering its 19th year, the Texas Bowl is owned and operated by ESPN Events, a division of ESPN, and managed locally by Lone Star Sports & Entertainment, an event management company founded in 2003 that is closely affiliated with the NFL’s Houston Texans. 

For more information about the game, priority access to tickets and Bowl week experiences, fans can visit www.thetexasbowl.com or follow along on Facebook, Instagram or Twitter.