The Business of Sports is Booming. Houston is Ready.

The Business of Sports is Booming. Houston is Ready.

May 15, 2026 | In The News

As the global sports economy surges toward $8.8 trillion, Houston’s scale, strategy, and track record position it to capture a growing share through major events and sports tourism.  The global sports economy generates $2.3 trillion annually, and within the next 25...
How Houston Delivered Its Biggest Sports Month Yet

How Houston Delivered Its Biggest Sports Month Yet

Apr 28, 2026 | In The News

March is always a busy month on Houston’s sports calendar. In 2026, however, it transformed into something much greater. A run of premier events catalyzed what is already a key period into a sustained stretch rarely seen in any city.   Read full...
Impact Houston 26 Turns World Cup Into Lasting Investment

Impact Houston 26 Turns World Cup Into Lasting Investment

Mar 18, 2026 | In The News

Grow the Game delivers 23 fields and 1,200+ scholarships for Houston youth  Even before Houston secured seven matches for FIFA World Cup 26™, regional leaders made a deliberate decision: if awarded a Host City designation, the tournament would not be defined solely by...