By the Numbers: Houston’s FIFA World Cup 2026™

By the Numbers: Houston’s FIFA World Cup 2026™

The numbers behind Houston’s historic tournament and the lasting legacy it created across the region.   FIFA World Cup 2026™ is one of the biggest moments in Houston’s history. Over 39 days, seven World Cup matches, FIFA Fan Festival™ Houston, and an influx of...
The Business of Sports is Booming. Houston is Ready.

The Business of Sports is Booming. Houston is Ready.

As the global sports economy surges toward $8.8 trillion, Houston’s scale, strategy, and track record position it to capture a growing share through major events and sports tourism.  The global sports economy generates $2.3 trillion annually, and within the next 25...
How Houston Delivered Its Biggest Sports Month Yet

How Houston Delivered Its Biggest Sports Month Yet

March is always a busy month on Houston’s sports calendar. In 2026, however, it transformed into something much greater. A run of premier events catalyzed what is already a key period into a sustained stretch rarely seen in any city.   Read full...